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When it comes to influencing men online, few personalities have shaken up the internet as much as Kevin Samuels and Andrew Tate. Like them or not, both managed to dominate conversations around masculinity, culture, and relationships. Samuels built a reputation as a “style-meets-truth” consultant, while Tate cast himself as a hypermasculine, entrepreneurial gladiator. But as both figures face either reputational collapse or unfortunate endings, the question becomes: who is next?

The internet loves cycles. Every few years, a new voice emerges to become a spokesperson for young men, guiding conversations about confidence, dating, money, and ambition. Identifying who that “next Kevin or Tate” might be requires looking not only at charisma, but also at cultural timing, media climate, and audience hunger. Let’s break down the most likely candidate for the job, and then look at five other intriguing contenders—and why they ultimately might fall short.


Why Young Men Are Being Highlighted

Before we jump into the candidates, it’s important to understand why this male mentorship lane exists in the first place.

Young men are one of the most targeted demographics on the internet right now. The media often paints them as “lost” or “dangerous,” yet simultaneously exploits their hunger for identity and belonging. Many feel misunderstood, written off by institutions that tend to prioritize other conversations. Add to this the rapid decline of traditional role models and the rise of fractured online communities, and you’ve got a generation desperately searching for guidance.

This vacuum is exactly why men like Samuels and Tate surged: they spoke directly to guys who felt invisible. Whether people agreed with their delivery or not, they filled a void. The next spokesperson will need to tap the same nerve—that mix of blunt truth, mentorship, and entertainment—while avoiding the traps that undid their predecessors.


The Best Chance: Hamza Ahmed

If there’s one content creator rising rapidly in this space right now, it’s Hamza Ahmed. Hamza has become known for his lifestyle-centered, “self-improvement for men” approach. Unlike Tate’s aggressive bravado, Hamza softens his message with an almost older-brother vibe. He encourages men to quit vices like compulsive gaming, embrace fitness, build deep habits, and reconnect with masculine purpose.

Why Hamza Could Be Next

  • Relatable Mentor Tone: He skillfully balances tough love with compassion, offering advice without alienating his base.
  • Focus on Self-Improvement Over Outrage: Instead of attacking women or the system outright, he frames the conversation around personal growth, which feels less polarizing and more sustainable.
  • Massive Growth Rate: His YouTube channels and shorts consistently rack up millions of views, signaling he has the reach to influence mainstream discourse.
  • Avoids Celebrity Drama: Unlike Tate, Hamza doesn’t seem driven by scandal, which could help him endure longer in the public sphere.

Hamza provides a more sustainable evolution of the “voice for men” phenomenon because his foundation is rooted in lifestyle advice, not just shock value. In effect, he gives men actionable steps—not just entertainment.


Five Other Potential Candidates (and Why They’ll Fall Short)

1. Jordan Peterson (Resurgence Candidate)

Peterson has already held a spot as an intellectual father figure for young men, preaching responsibility and personal order. He still has a loyal following.

Why He Could Work: He’s well-read, deeply articulate, and already proven to inspire millions of young men searching for meaning.

Why He’ll Fall Short: Peterson’s style is too academic and heavy for Gen Z and younger millennials who crave fast-paced, relatable content. His influence peaked a few years ago, and his more politically charged stance makes him polarizing across wider audiences.


2. Sneako

Once a small-time content creator, Sneako rose to prominence as a provocateur in Tate’s image. With sharp commentary on culture, women, and manhood, he has cultivated a loyal community.

Why He Could Work: Sneako has a youthful energy and relatability that guys under 25 connect with. His mix of comedy and blunt takes mimic Tate but in a more raw, authentic way.

Why He’ll Fall Short: His messaging still feels too derivative of Tate, lacking an original spin. He courts controversy relentlessly, which could again trigger platform bans and limit his long-term sustainability.


3. Hafiz and “The Roommates” Brand

Hafiz, co-founder of The Roommates Podcast, delivers a balanced approach to modern masculinity, interviewing high-profile guests and offering principled advice to men navigating relationships and careers.

Why He Could Work: He’s articulate and professional, mixing self-development wisdom with cultural commentary. His approach is polished, which expands his appeal beyond younger men.

Why He’ll Fall Short: His brand lacks the “shock and virality” factor needed to dominate broader internet culture. While thoughtful and steady, he doesn’t spark the fire that turns personalities into headline figures.


4. Coach Greg Adams

A no-nonsense advocate for traditional masculinity and financial independence, Coach Greg Adams has an established internet presence preaching against the pitfalls of modern dating.

Why He Could Work: His seasoned tone and practical advice about money and relationships resonate with men craving stability.

Why He’ll Fall Short: His style leans heavily toward cynicism, particularly against modern women, which limits his mainstream growth potential. Critics can easily dismiss him as too bitter, preventing wider adoption.


5. Patrick Bet-David

Entrepreneur and podcast host Patrick Bet-David is one of the most respected business minds online today. His channel Valuetainment reaches a massive audience hungry for business and life strategy insights.

Why He Could Work: He’s a brilliant communicator, extremely credible, and already has the infrastructure of a global media company around him.

Why He’ll Fall Short: Bet-David isn’t positioned as the “voice for lost men” as much as a buttoned-up entrepreneur targeting a general professional audience. His influence is undeniable, but it doesn’t translate into mass cultural sway with young men looking for blunt, motivational figures.


Why Hamza Is the Right Fit for This Moment

What separates Hamza Ahmed from the other candidates is timing. He’s entering the scene at the exact moment young men crave authenticity after the scandals of figures like Tate. He’s relatable where Peterson feels too scholarly, practical where Sneako feels reckless, and self-improvement oriented where others lean into cynicism or commercial polish.

The appetite for a new voice is clear. Young men want guidance on how to reclaim purpose in an era of confusion, distractions, and identity crises. Hamza’s balance between old-school masculinity and modern evolution positions him perfectly. He can scale into something bigger without collapsing under controversy.


Why the Media Targets Young Men

Why is so much focus being placed on young men right now? The reason is twofold:

  1. Vulnerability and Influence: Young men are deeply susceptible to influence in forming their identities. Media institutions know that shaping this group early can have major societal effects later.
  2. Underserved Demographic: For decades, women’s empowerment movements gained traction (and rightly so), while young men’s issues were either ignored or dismissed as toxic. Now, the vacuum is glaring. The media spotlights them, partly to critique, partly because they’ve become impossible to ignore.

Unfortunately, this “highlighting” often comes off adversarial instead of supportive, framing young men as problems to fix rather than people to understand.


Conclusion: A New Era of Masculine Voices

The Kevin Samuels era introduced brutal, image-conscious truth. The Andrew Tate era doubled down on hyper-masculine defiance. But the future likely belongs to figures who balance strong masculine energy with genuine guidance. Of all the names emerging, Hamza Ahmed stands out as the most well-rounded, equipped to step into this central role without burning out in controversy.

The internet doesn’t need another shock-jock archetype. It needs someone who can guide young men toward healthier lives while still being entertaining enough to cut through the noise. Hamza Ahmed fits that mold perfectly.

The other contenders—Peterson, Sneako, Hafiz, Coach Greg Adams, and Patrick Bet-David—each offer something valuable, but they can’t quite capture the right combination of cultural timing, relatability, and vision.

Why did the scarecrow become a successful influencer? Because he was outstanding in his field!

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